http://www.dimensionalresearch.com/blog/2009/03/02/in-depth-interviews-focus-groups-or-both/ Market Research Insights for Technology Companies Wed, 14 Dec 2011 17:50:38 +0000 hourly 1 http://wordpress.org/?v=3.3.1 http://www.dimensionalresearch.com/blog/2009/03/02/in-depth-interviews-focus-groups-or-both/comment-page-1/#comment-470 In-depth Interviews or Focus Groups: A Reprise — Technology Market Research | Dimensional Research Blog Wed, 22 Dec 2010 10:14:19 +0000 http://www.dimensionalresearch.com/blog/?p=82#comment-470 [...] since I published In-Depth Interviews vs. Focus Groups, almost two years ago, it has been our most visited blog post. Not only is it the most visited post [...] [...] since I published In-Depth Interviews vs. Focus Groups, almost two years ago, it has been our most visited blog post. Not only is it the most visited post [...]

]]> http://www.dimensionalresearch.com/blog/2009/03/02/in-depth-interviews-focus-groups-or-both/comment-page-1/#comment-287 Technology Market Research: Best of 2009 | Technology Market Research | Dimensional Research Blog Mon, 28 Dec 2009 20:02:02 +0000 http://www.dimensionalresearch.com/blog/?p=82#comment-287 [...] In-Depth Interviews, Focus Groups, or Both? When doing qualitative research, we need to decide which is right for the client: in-depth interviews, focus groups, or maybe a combination of both. The choice depends entirely on the client’s goals. [...] [...] In-Depth Interviews, Focus Groups, or Both? When doing qualitative research, we need to decide which is right for the client: in-depth interviews, focus groups, or maybe a combination of both. The choice depends entirely on the client’s goals. [...]

]]> http://www.dimensionalresearch.com/blog/2009/03/02/in-depth-interviews-focus-groups-or-both/comment-page-1/#comment-87 Dealing with “Group Think” | Dimensional Research Blog Mon, 03 Aug 2009 20:25:37 +0000 http://www.dimensionalresearch.com/blog/?p=82#comment-87 [...] unguided reaction to messages.  In this case, maybe focus groups are not the right medium - in-depth interviews or a Web survey may give you better [...] [...] unguided reaction to messages.  In this case, maybe focus groups are not the right medium – in-depth interviews or a Web survey may give you better [...]

]]> http://www.dimensionalresearch.com/blog/2009/03/02/in-depth-interviews-focus-groups-or-both/comment-page-1/#comment-72 How Many Market Research Participants Do I Need? | Dimensional Research Blog Mon, 06 Jul 2009 19:59:44 +0000 http://www.dimensionalresearch.com/blog/?p=82#comment-72 [...] But enough statistics homework for now. The question that is less straightforward to answer, and so is asked all the time: “how many participants do I need for a qualitative study?” such as focus groups or a series of in-depth interviews. [...] [...] But enough statistics homework for now. The question that is less straightforward to answer, and so is asked all the time: “how many participants do I need for a qualitative study?” such as focus groups or a series of in-depth interviews. [...]

]]>