http://www.dimensionalresearch.com/blog/2009/04/20/market-research-why-methodology-matters/ Market Research Insights for Technology Companies Wed, 14 Dec 2011 17:50:38 +0000 hourly 1 http://wordpress.org/?v=3.3.1 http://www.dimensionalresearch.com/blog/2009/04/20/market-research-why-methodology-matters/comment-page-1/#comment-142 Market Research: Can you trust it? | Technology Market Research Mon, 21 Sep 2009 21:01:50 +0000 http://www.dimensionalresearch.com/blog/?p=113#comment-142 [...] whether a market researcher or anyone else, always think about the reliability. What’s the methodology?  How big is the data set? Is the audience who completed the research the right audience to [...] [...] whether a market researcher or anyone else, always think about the reliability. What’s the methodology?  How big is the data set? Is the audience who completed the research the right audience to [...]

]]> http://www.dimensionalresearch.com/blog/2009/04/20/market-research-why-methodology-matters/comment-page-1/#comment-70 Allen Sat, 04 Jul 2009 11:02:30 +0000 http://www.dimensionalresearch.com/blog/?p=113#comment-70 I chanced upon to view your blog and found it very interesting. Great ... Keep it up! I chanced upon to view your blog and found it very interesting. Great … Keep it up!

]]> http://www.dimensionalresearch.com/blog/2009/04/20/market-research-why-methodology-matters/comment-page-1/#comment-32 Jay Ehret Mon, 20 Apr 2009 20:56:48 +0000 http://www.dimensionalresearch.com/blog/?p=113#comment-32 Diane, Thanks for extending the discussion to your blog. I would also advise companies reading your article that getting an outside perspective is just the beginning. The hard part is then accepting the recommendations that come with that perspective. Often consultants and research firms will provide advice that seems counter intuitive, making it difficult to swallow. But that's just the type of advice you need. All your competitors already have the intuitive stuff. Diane,
Thanks for extending the discussion to your blog. I would also advise companies reading your article that getting an outside perspective is just the beginning. The hard part is then accepting the recommendations that come with that perspective. Often consultants and research firms will provide advice that seems counter intuitive, making it difficult to swallow. But that’s just the type of advice you need. All your competitors already have the intuitive stuff.

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