Comments on: Market Research: It’s All About Listening http://www.dimensionalresearch.com/blog/2009/05/11/market-research-its-all-about-listening/ Market Research Insights for Technology Companies Wed, 14 Dec 2011 17:50:38 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Drew McLellan http://www.dimensionalresearch.com/blog/2009/05/11/market-research-its-all-about-listening/comment-page-1/#comment-40 Drew McLellan Thu, 14 May 2009 04:23:37 +0000 http://www.dimensionalresearch.com/blog/?p=118#comment-40 Diane, Excellent tips -- thanks for sharing. I will second what Christine said -- they work for just about any conversation. Sadly, even though they make perfect common sense, most people don't slow down enough in their interactions to apply the words of wisdom you've offered. Drew Diane,

Excellent tips — thanks for sharing. I will second what Christine said — they work for just about any conversation. Sadly, even though they make perfect common sense, most people don’t slow down enough in their interactions to apply the words of wisdom you’ve offered.

Drew

]]> By: Christine Fife http://www.dimensionalresearch.com/blog/2009/05/11/market-research-its-all-about-listening/comment-page-1/#comment-39 Christine Fife Wed, 13 May 2009 19:37:04 +0000 http://www.dimensionalresearch.com/blog/?p=118#comment-39 Great rules of thumb, for more than just market research, too! In my conversation marketing practice, Idiom Strategies, we focus a lot of attention on helping our clients listen. We don't do direct contact market research, but these rules apply very much for how we encourage and help our clients to participate in their industry's market conversation. 1) 80% listening to the market conversation 20% responding to the conversation or initiating topics 2) When responding to the market conversation topics, ask questions--don't just toot your own horn, but ask the influencers and conversation participants what they think. 3) When listening (monitoring) the market conversation watch for more than just your brand or product name--you want to watch for mentions of your product/brand to better understand what people are saying and thinking about, but often people are talking about how to fulfill their wants and needs with no mention of a specific product--that can give valuable insight into what to develop next, where to take your product or what to change about your service. Great rules of thumb, for more than just market research, too! In my conversation marketing practice, Idiom Strategies, we focus a lot of attention on helping our clients listen. We don’t do direct contact market research, but these rules apply very much for how we encourage and help our clients to participate in their industry’s market conversation.
1) 80% listening to the market conversation 20% responding to the conversation or initiating topics
2) When responding to the market conversation topics, ask questions–don’t just toot your own horn, but ask the influencers and conversation participants what they think.
3) When listening (monitoring) the market conversation watch for more than just your brand or product name–you want to watch for mentions of your product/brand to better understand what people are saying and thinking about, but often people are talking about how to fulfill their wants and needs with no mention of a specific product–that can give valuable insight into what to develop next, where to take your product or what to change about your service.

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