http://www.dimensionalresearch.com/blog/2009/08/24/research-bias-market-research-and-social-media/ Market Research Insights for Technology Companies Mon, 06 Sep 2010 12:24:54 +0000 http://wordpress.org/?v=2.9.2 hourly 1 http://www.dimensionalresearch.com/blog/2009/08/24/research-bias-market-research-and-social-media/comment-page-1/#comment-95 Andy Davis Tue, 25 Aug 2009 20:10:08 +0000 http://www.dimensionalresearch.com/blog/?p=209#comment-95 For a broadly marketed product - Twitter is one of several social media channels that should be carefully monitored and managed. That said - it would be ridiculous to use Twitter - or even social media monitoring overall - as a primary market research / monitoring method. I do agree with your hypothesis that enterprise software purchasers are not strong users of Twitter. There are a number of far better methods to reach this community including industry conferences, whitepapers, and other "classic" methods. For a broadly marketed product – Twitter is one of several social media channels that should be carefully monitored and managed. That said – it would be ridiculous to use Twitter – or even social media monitoring overall – as a primary market research / monitoring method. I do agree with your hypothesis that enterprise software purchasers are not strong users of Twitter. There are a number of far better methods to reach this community including industry conferences, whitepapers, and other “classic” methods.

]]>