http://www.dimensionalresearch.com/blog/2009/09/21/can-you-trust-market-research/ Market Research Insights for Technology Companies Mon, 06 Sep 2010 12:24:54 +0000 http://wordpress.org/?v=2.9.2 hourly 1 http://www.dimensionalresearch.com/blog/2009/09/21/can-you-trust-market-research/comment-page-1/#comment-395 annie pettit Wed, 04 Aug 2010 01:22:39 +0000 http://www.dimensionalresearch.com/blog/?p=225#comment-395 It's so easy to be swayed by snazzy marketing when you aren't comfortable with numbers. The fear keeps you from asking important questions. It's a tough job for researchers and non alike. It’s so easy to be swayed by snazzy marketing when you aren’t comfortable with numbers. The fear keeps you from asking important questions. It’s a tough job for researchers and non alike.

]]> http://www.dimensionalresearch.com/blog/2009/09/21/can-you-trust-market-research/comment-page-1/#comment-187 Wilson Mar Mon, 28 Sep 2009 19:33:59 +0000 http://www.dimensionalresearch.com/blog/?p=225#comment-187 It is incredible to me how few managers and professionals have a basic grasp of statistics. In my line of work (load testing), most people make decisions based on small differences between runs because they do not understand the concept that random variation could be responsible for the difference. There is a self-feeding vicious cycle where people will continue to make deceptive statements until they are challenged by properly educated consumers. It is incredible to me how few managers and professionals have a basic grasp of statistics. In my line of work (load testing), most people make decisions based on small differences between runs because they do not understand the concept that random variation could be responsible for the difference. There is a self-feeding vicious cycle where people will continue to make deceptive statements until they are challenged by properly educated consumers.

]]> http://www.dimensionalresearch.com/blog/2009/09/21/can-you-trust-market-research/comment-page-1/#comment-147 Sherrie Mersdorf Tue, 22 Sep 2009 13:52:33 +0000 http://www.dimensionalresearch.com/blog/?p=225#comment-147 This is a great point. A lot of times (I'm guilty as well) when we read survey findings/reports we forget to ask how you got there (methodology), and what information is missing (what did you ask that you're not sharing -- or what didn't you ask that you should have). This principle certainly stretches beyond just market research to other types of survey research. This is a great point. A lot of times (I’m guilty as well) when we read survey findings/reports we forget to ask how you got there (methodology), and what information is missing (what did you ask that you’re not sharing — or what didn’t you ask that you should have). This principle certainly stretches beyond just market research to other types of survey research.

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