http://www.dimensionalresearch.com/blog/2009/09/30/quantitative-or-qualitative-market-research/ Market Research Insights for Technology Companies Mon, 06 Sep 2010 12:24:54 +0000 http://wordpress.org/?v=2.9.2 hourly 1 http://www.dimensionalresearch.com/blog/2009/09/30/quantitative-or-qualitative-market-research/comment-page-1/#comment-389 Qmunity – Qualtrics Blog – Survey Software – Market Research » Blog Archive » Market Research: Safety Not Always in Numbers Wed, 28 Jul 2010 14:02:26 +0000 http://www.dimensionalresearch.com/blog/?p=219#comment-389 [...] the article, "Market Research: Quantitative or Qualitative," the writer Diane Hagglund said, "sometimes numbers provide false confidence and obscure [...] [...] the article, "Market Research: Quantitative or Qualitative," the writer Diane Hagglund said, "sometimes numbers provide false confidence and obscure [...]

]]> http://www.dimensionalresearch.com/blog/2009/09/30/quantitative-or-qualitative-market-research/comment-page-1/#comment-335 Phone Surveys or In-Depth Interviews: What’s the Difference? | Technology Market Research | Dimensional Research Blog Wed, 19 May 2010 15:18:53 +0000 http://www.dimensionalresearch.com/blog/?p=219#comment-335 [...] surveys: A quantitative research method that includes a large numbers of [...] [...] surveys: A quantitative research method that includes a large numbers of [...]

]]> http://www.dimensionalresearch.com/blog/2009/09/30/quantitative-or-qualitative-market-research/comment-page-1/#comment-313 Ready For A Web Survey? | Technology Market Research | Dimensional Research Blog Tue, 23 Mar 2010 16:19:36 +0000 http://www.dimensionalresearch.com/blog/?p=219#comment-313 [...] Here are three signs that might indicate you are not ready for a Web survey, and you should do some qualitative research [...] [...] Here are three signs that might indicate you are not ready for a Web survey, and you should do some qualitative research [...]

]]> http://www.dimensionalresearch.com/blog/2009/09/30/quantitative-or-qualitative-market-research/comment-page-1/#comment-261 Ryan Norris Mon, 12 Oct 2009 18:39:41 +0000 http://www.dimensionalresearch.com/blog/?p=219#comment-261 If I have both time and resources, I would do both! But... IT would really depend on my objectives, what we are trying to measure, if this for validation or to uncover unknown insights etc... Always start a discussion with your research firm first before committing to either a qualitative or quantitative project. Good fims are not afraid to contradict themselves. If I have both time and resources, I would do both! But…
IT would really depend on my objectives, what we are trying to measure, if this for validation or to uncover unknown insights etc… Always start a discussion with your research firm first before committing to either a qualitative or quantitative project. Good fims are not afraid to contradict themselves.

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