http://www.dimensionalresearch.com/blog/2009/11/03/market-research-defining-terms/ Market Research Insights for Technology Companies Mon, 06 Sep 2010 12:24:54 +0000 http://wordpress.org/?v=2.9.2 hourly 1 http://www.dimensionalresearch.com/blog/2009/11/03/market-research-defining-terms/comment-page-1/#comment-268 Roger Allison Wed, 04 Nov 2009 18:42:23 +0000 http://www.dimensionalresearch.com/blog/?p=314#comment-268 Excellent point Diane. I was the Research Director and founder of Meta Group's (now owned by Gartner) Industry Strategies and the quickest way to lose a reader was to assume they new all of the nomenclature and acronym soup in the IT sector. Matter of fact, many appreciated my research notes because I simplified things so they could learn what that acronym meant. I also see that you have some sage advice regarding customer satisfaction becoming "survivor bias." I created a model that completes the loop by gathering prospect perception enabling my clients to create market-driven cultures. Feel free to go to my Blog (accessible from the above website) and view or borrow some of my thoughts. Cheers! Excellent point Diane. I was the Research Director and founder of Meta Group’s (now owned by Gartner) Industry Strategies and the quickest way to lose a reader was to assume they new all of the nomenclature and acronym soup in the IT sector. Matter of fact, many appreciated my research notes because I simplified things so they could learn what that acronym meant. I also see that you have some sage advice regarding customer satisfaction becoming “survivor bias.” I created a model that completes the loop by gathering prospect perception enabling my clients to create market-driven cultures. Feel free to go to my Blog (accessible from the above website) and view or borrow some of my thoughts. Cheers!

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