Comments on: Rethinking Market Research Incentives http://www.dimensionalresearch.com/blog/2010/03/08/rethinking-market-research-incentives/ Market Research Insights for Technology Companies Mon, 06 Sep 2010 12:24:54 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: Steve Yudin http://www.dimensionalresearch.com/blog/2010/03/08/rethinking-market-research-incentives/comment-page-1/#comment-309 Steve Yudin Thu, 11 Mar 2010 16:55:29 +0000 http://www.dimensionalresearch.com/blog/?p=396#comment-309 Interesting perspective. We conduct a lot of face to face in Canada and we look at the incentive as more of a thank you - good PR for the location. But also helps motivate the interviewers, not respondents. They feel better about the survey when offering something, even a token such as a coffee coupon. Interesting perspective. We conduct a lot of face to face in
Canada and we look at the incentive as more of a thank you – good PR for the location. But also helps motivate the interviewers, not respondents. They feel better about the survey when offering something, even a token such as a coffee coupon.

]]> By: Sergei Sibirtsev http://www.dimensionalresearch.com/blog/2010/03/08/rethinking-market-research-incentives/comment-page-1/#comment-308 Sergei Sibirtsev Thu, 11 Mar 2010 08:26:03 +0000 http://www.dimensionalresearch.com/blog/?p=396#comment-308 Excellent case study! Diane, thank you for sharing your experience. Actually, we tried to offer an incentive for CATI surveys seven or eight years ago, and we were shocked the response rate deteriorated dramatically. However, we attributed it to the specifics of Russian mentality: people mistrust to any offer they get over the phone. Nevertheless, we never ever used an incentive for CATI surveys ever since. Excellent case study! Diane, thank you for sharing your experience.

Actually, we tried to offer an incentive for CATI surveys seven or eight years ago, and we were shocked the response rate deteriorated dramatically. However, we attributed it to the specifics of Russian mentality: people mistrust to any offer they get over the phone. Nevertheless, we never ever used an incentive for CATI surveys ever since.

]]> By: Kjoyce http://www.dimensionalresearch.com/blog/2010/03/08/rethinking-market-research-incentives/comment-page-1/#comment-307 Kjoyce Wed, 10 Mar 2010 17:44:29 +0000 http://www.dimensionalresearch.com/blog/?p=396#comment-307 Kudos! This is a great story to read and an interested POV for researchers. I agree that it's important to recognize the timing of the non-incentive survey version as part of the success. The previous years' work set the foundation for trust, which trust can't be bought.... My company (an online panel provider for sample via social networks/media) offers only virtual incentives for our respondents. We've experimented with cash, points & sweepstakes, in comparison, and virtual incentives were prefered 5 to 1. We were surprised indeed! Kudos! This is a great story to read and an interested POV for researchers. I agree that it’s important to recognize the timing of the non-incentive survey version as part of the success. The previous years’ work set the foundation for trust, which trust can’t be bought….

My company (an online panel provider for sample via social networks/media) offers only virtual incentives for our respondents. We’ve experimented with cash, points & sweepstakes, in comparison, and virtual incentives were prefered 5 to 1. We were surprised indeed!

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