http://www.dimensionalresearch.com/blog/2010/05/19/phone-surveys-in-depth-interviews-difference/ Market Research Insights for Technology Companies Wed, 14 Dec 2011 17:50:38 +0000 hourly 1 http://wordpress.org/?v=3.3.1 http://www.dimensionalresearch.com/blog/2010/05/19/phone-surveys-in-depth-interviews-difference/comment-page-1/#comment-346 Pam Fri, 28 May 2010 01:17:20 +0000 http://www.dimensionalresearch.com/blog/?p=454#comment-346 IDI's are best for IT research. IT moves quickly and there are so many ways to respond to a question. Responses can not be easily defined or anticipated like in phone surveys. A trained interviewer can uncover complex responses inherent in IT. IDI's support exploring a new idea or concept and can result in findings that identify an entirely new trend, market direction or application. Also, offering incentives to highly paid IT professionals, who have limited time, is just practical. They expect compensation to participate, often looking for information that is valuable to their business. IDI’s are best for IT research. IT moves quickly and there are so many ways to respond to a question. Responses can not be easily defined or anticipated like in phone surveys. A trained interviewer can uncover complex responses inherent in IT. IDI’s support exploring a new idea or concept and can result in findings that identify an entirely new trend, market direction or application.
Also, offering incentives to highly paid IT professionals, who have limited time, is just practical. They expect compensation to participate, often looking for information that is valuable to their business.

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