Leadership

The Dimensional Research leadership team blends relevant experience and expertise gathered from working with a wide array of technology companies. Together, we provide practical marketing research to help companies make smarter business decisions.

Diane Hagglund

Diane Hagglund is the founder of Dimensional Research and one of its principal researchers. She brings tremendous expertise with IT applications and infrastructure, as well as many years of experience working alongside the professionals who purchase and use this technology.

Diane is a practical researcher who has a deep understanding of her clients’ need for actionable results. Whether your goal is message validation, market segmentation, buyer profiling, or quantifying market trends, she understands the end-to-end process and cleanly integrates research into your overall business activities. Diane is widely quoted in the media and is highly sought as a marketing strategist.

Prior to founding Dimensional Research, Diane spent several years as a research analyst for King Research where she gained experience with global research methods, as well as pioneered online survey and custom collateral offerings. Before King Research, Diane had a career on the “other side of the glass” where she routinely turned market intelligence into measurable business results. She gained insight into the value of research at all stages of the product lifecycle during her eight-year tenure at Mercury Interactive (now HP) in product management and go-to-market leadership roles.

Diane holds a B.Sc. (Honours) in Pure Mathematics from the University of Manitoba.

David Gehringer

David Gehringer brings 15 years of marketing and product management experience to Dimensional Research. David is recognized as a technology industry leader who has consistently demonstrated that fact-based decisions drive revenue and success more reliably than a lucky guess.

David’s expertise is in conducting and using research to identify target rich markets, perfect positioning and messaging, and optimize pricing models for successful products and services.

Before joining Dimensional Research, David held key leadership positions in technology companies. Most recently, David served as Vice President of Marketing at Fanfare where he created and led the market for test automation. Prior to Fanfare, David was Vice President of Marketing at Actional Corporation, a leading provider of Web services management (WSM) software. He drove Actional's product and marketing strategy, which resulted in Actional's acquisition by Progress Software in 2006. Before Actional, David held various international marketing and product management positions at Mercury Interactive.

David began his career in the game industry working for Sierra Online in product and brand management roles.

David holds BS degrees in both mechanical and aeronautical engineering from University of California, Davis.