Leadership – Diane Hagglund

Diane Hagglund is the founder and principal of Dimensional Research. As the principal researcher, she brings tremendous expertise with IT applications and infrastructure, as well as many years of experience working alongside the professionals who purchase and use this technology.

Diane is a practical researcher who has a deep understanding of her clients’ need for actionable results. Whether your goal is message validation, market segmentation, buyer profiling, or quantifying market trends, Diane understands the end-to-end process and cleanly integrates research into your overall business activities.

Prior to founding Dimensional Research, Diane spent several years as a research analyst for King Research where she gained experience with global research methods, as well as pioneered online survey and custom collateral offerings. Before King Research, Diane had a career on the “other side of the glass” where she routinely turned market intelligence into measurable business results. She gained insight into the value of research at all stages of the product lifecycle during her eight-year tenure at Mercury Interactive (now HP) in product management and go-to-market leadership roles.

Diane lives in the heart of Silicon Valley and holds a B.Sc. (Honours) in Pure Mathematics from the University of Manitoba.