Focus Groups

Dimensional Research recommends focus groups when you want to gain multiple perspectives in an interactive group setting. This qualitative research method is particularly effective when companies wish to:

• Evaluate market acceptance
• Understand objections to new technologies or processes and learn how to overcome them
• Expose their teams to direct, unfiltered feedback

Dimensional Research in-person focus groups usually include six to eight pre-screened individuals who represent a specific target audience based on your requirements: industry, role, level of experience, involvement in decision making, purchasing, use of technology, and more. We partner with leading research facilities around the world to enable your team to observe the groups in a comfortable setting, as well as record these sessions for further observation.

Dimensional Research also conducts online focus groups using Web-based meeting technology. This is the ideal research solution when you want the interactive feedback of a focus group while reaching an audience that is geographically dispersed. Our online focus groups are a bit smaller, with four to six participants, to allow all participants to be heard.